EGUIDE:
More than 85% of retailers are looking to implement a unified platform in the next 10 years. But in the omnichannel age, how can retailers keep track of customers both on and offline? In this e-guide, learn why retailers are adopting a unified platform and rethinking the value of stores to provide a true omni-channel business.
EBOOK:
Learn from experts how predictive analytics should be used by sales teams, and the importance of having a strong model. Also uncover real-world examples of analytics being used to create more customer-specific advertisements and hire more promising workers, and how predictive lead scoring can help sales and marketing teams work together better.
EGUIDE:
Cyber risk management is becoming an increasingly important area of concern as company directors' realize the limitations of insurance. How can you address this risk and instill confidence in your customer engagement? Find out how to enhance your cyber risk management using 4 key strategies.
EGUIDE:
In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
EBOOK:
This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
WHITE PAPER:
The following white paper provides readers with practical advice on how to choose the best CMS for customer experience management. Learn about the 6 roadmap checkpoints for choosing the right CMS, 20 important features to consider, and more.
EGUIDE:
Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.
WHITE PAPER:
Master data management is playing a key role in the cloud customer data platforms that are revolutionizing customer service. Download this expert guide today to learn how Informatica and other platforms are using master-data backed CX technology to improve omnichannel experiences, personalize service, and decrease customer churn.
