WHITE PAPER:
This white paper highlights some of the risks and challenges associated with establishing collaborative, shared supply chain processes across all trading partners.
WEBCAST:
More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
ANALYST BRIEF:
To be effective in 2021 and prepare for the future, Forrester says that B2B marketing organizations must increase the efficiency and adaptability of their content engines. Explore the four planning assumptions that B2B marketing organizations should integrate into their content strategy in this research brief.
RESEARCH CONTENT:
This survey of 80 CIOs and IT leaders by Coeus Consulting shows the technology and financial trends facing IT leaders and businesses.
EZINE:
In this week's Computer Weekly, IT leaders share the lessons learned and discuss best practice in digital transformation. We find out how SAP is addressing customer concerns about its indirect licensing policies. And we assess whether SME IT suppliers are making headway in selling to government CIOs. Read the issue now.
EZINE:
It's time for flash Users have started to move towards flash storage in serous numbers and now is the time for the channel to get behind the technology
EGUIDE:
Real-time analytics promises the last word in business agility. There is obvious business value in being able to react immediately to changing patterns in customer behaviour or to prevent problems ahead of time, to give but two examples. And becoming more real-time could be an element in accelerating economic growth beyond the pandemic.
EZINE:
In this week's Computer Weekly, we look at the global WannaCry ransomware attack that spread over 150 countries – will it be the wake-up call to take cyber security seriously? Also, find out how Moscow is leading the way in smart city digitisation. And our latest buyer's guide examines customer experience management.
EZINE:
In this week's Computer Weekly, global beauty brand Avon explains how it coped with a lockdown dilemma – a door-to-door sales model when its reps couldn't leave home. Our buyer's guide examines the use of artificial intelligence in IT security. And we analyse the government's decision to strip Huawei from the UK's 5G network. Read the issue now.
WEBCAST:
Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
